Search Engine Optimization Executive
Responsibilities:
Develop and implement effective SEO strategies, including SEO content writing, technical SEO, on-page SEO, off-page SEO, link building, and blog posting, to improve the website’s organic search rankings and visibility.
Conduct keyword research and analysis to identify relevant and high-traffic keywords or key phrases to target in SEO campaigns.
Optimize website content, including blog posts, page descriptions, and images, to improve search engine rankings and user engagement.
Stay updated with the latest SEO trends, search engine algorithms, and industry best practices to ensure the website remains compliant with search engine guidelines.
Manage and execute social media optimization activities across platforms like Facebook, Instagram, Twitter, Pinterest, etc., to drive organic traffic and enhance brand visibility.
Utilize tools like Google Webmaster, Google Analytics, and Google My Business to monitor website performance, track SEO efforts, and generate actionable insights for continuous improvement.
Collaborate with the marketing team to align SEO strategies with overall marketing objectives and campaigns.
Work on off-page SEO activities, including quality link-building techniques, to enhance the website’s domain authority and backlink profile.
Assist in maintaining the website’s architecture for improved user-friendliness, easy navigation, and enhanced user experience.
Measure and analyze the performance of SEO projects using various web analytics tools, such as Google Analytics, and SEMrush and prepare regular reports to showcase SEO progress and ROI.
Propose and implement new approaches and innovative ideas to improve search engine rankings and organic search traffic.
Collaborate with seniors and team members to enhance SEO strategies and share insights for continuous improvement.
Demonstrate an analytical mindset and critical thinking to identify areas of improvement and optimization in SEO campaigns.
Display excellent writing skills for creating engaging blog posts, page descriptions, and other SEO content.
Desired Candidate Profile:
Minimum of 1-2 years of experience in Internet/Digital Marketing with a focus on SEO, though freshers with relevant knowledge can also apply.
Familiarity with SEO tools such as Google Sheets, Google Slides, etc.
Thorough knowledge of on-page and off-page SEO techniques, including meta tags, robots.txt, and site speed optimization.
Proven track record of achieving top keyword rankings on major search engines, possess knowledge of leveraging Uber suggest, Google keyword planner and to create backlinks.
Strong communication skills and the ability to work collaboratively with the marketing team.
Exposure to social media marketing platforms and experience in managing and executing social media activities.
Analytical mindset and the ability to use data-driven insights to enhance SEO strategies.
Overall, the SEO Executive will play a crucial role in improving the website’s search engine rankings, organic traffic, and overall online visibility through effective SEO strategies and best practices.
The role might expect the candidate to manage social media postings and run ads for clients.
Qualifications:
1+ years’ of technical experience
Strong analytical skills
Understanding of all search engines and functions as well as marketing.
To apply mail us at contact@361degreesmarketing.com