Logo Design of your company is not just an image or a graphic, it is the soul, a pioneering impact, and recognition of your company. An impactful logo has the power to make your company a “brand” and secure its position. It is a thoughtful process carried out with a lot of precision and concentration. It is the artwork of your company.
Today, Logo design plays a very important role in identifying your brand as well as differentiating it from others and especially competitors. Logo not only identifies your brand but also act as your face or the first impression of your brand. Every Logo describes the brand’s personality through its colour, design, shape, and fonts used.
Things to consider while designing a Logo?
To stand out in the Competition of Logo Design, there are two crucial things to be considered, the name of your company and its Logo Elements used. A great company can go unseen and unnoticed because of its dull logo, but a dull company can do wonders because of its attractive logo.
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Acknowledge the purpose
It is essential to have a clear understanding of the soul purpose and motive of your company. Your company’s logo is an epigrammatic substance that has a deep and clear meaning. Knowing the purpose of your brand can enlighten your vision in the correct direction.
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Check out Competitors
While grading down your vision, it is crucial to keep a check with other brands. The purpose behind the same is, it restricts plagiarism and opens up doors of ideas.
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Inspiration and Designing
Design your logo with inspiration, it leaves a message and a point of difference in the viewer’s mind. Gently decide on the font, size, typography, colour, and the entire look. It should have relevance to your company and its vision. A well-designed logo will have the essence of your company.
Magical Tip- Minimalism, Monograms, and Meaningful, the key to a perfect logo.
Nitty-gritty to design a Creative Logo
- The name of the company should be relatable in the logo
- A very classic example is TOYOTA. The logo of Toyota is designed in a way that each letter of the brand name is designed in the logo.
- Self-Explanatory Logo Design
- The logo of Six Locks Security is outstandingly designed. An open lock is drawn depicting “six” and the locks themselves mean security, completely self-explanatory.
- Negative Space Usage
- Negative space is a space between the letters or shapes designed in a way that adds meaning to the logo. A negative space needs to be compensated for a positive outcome.
The FedEx Logo
Check out the logo of FedEx. The space between “E” and “X” makes the shape of an “Arrow”. This space signifies speed for quick delivery. Very crisp and clear.
The Formula One Logo (F1)
The logo of FORMULA 1, designed in a way that “F” stands for formula, and the negative space between them depicts 1 for itself.
The TopCoat Logo
The logo design of The Top Coat Brand has been created to simplify the brand with its profession and negative space. The “A” formed using the nail of a finger determines A as a letter as well. This colours of the logo is also the symbol of feminism, representing the nail art and the studio for which it has been designed.
We at 361 Degrees Marketing, drive to transform Business’s digital presence – we are in the unique position to reinvent their brand for a more digitally focused world through Logo Design, Content Curation, Social Media Marketing and Specialized Campaign Management. The new signifiers of a modern Digital Brand – are UI, Integration of Branded content and Communication.
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