NFCfied Project | 361 Degrees Marketing Portfolio.

NFC fied

Problem

The festival needed stronger social media presence and consumer retention

Solution

By converting it into a brand, we helped Gujarat tourism to reach new heights year by year, with increasing national and international foot falls.

Client: NFC fied

Rann Utsav is one of the most eagerly-awaited tourism events of India, which celebrates the marvels of nature at the White Desert and the rich cultural and artistic heritage of Kutch. The concept of Rann Utsav was envisioned by Hon’ble Prime Minister Shri Narendra Modi, the then Chief Minister of Gujarat. What began as a three-day festival progressively evolved into a 100-day celebration at Dhordo, a village near Rann of Kutch where a whole new tent city is created, replete with temporary infrastructure and designed with unique experiences for the guests, built and rebuilt every year.